Computers aren’t psychic. That well-timed advertisement that just popped up on your screen is fueled by “cookies,” or small pieces of data you generate when you’re looking at or searching for something online.
It’s tempting to “accept all” when a banner appears, but cookies can keep you logged in on websites, track your web browsing activity and set you up for more targeted marketing.
During Data Privacy Week, Information Technology Services offers food for thought.
• You have a right to privacy. Before you share your habits and interests with strangers, consider what value that might have to an app or online service. How might they use your information?
• Expect an avalanche of ads. Your browsing patterns, searches and interests are valuable to businesses. They can either sell your data to others or just track your activity and eventually sell you something else.
• It’s OK to say no. Continue without accepting, if possible. Accept only necessary or functional cookies. Periodically clear cookies using the privacy and security settings of your web browser. Apple products, Safari, Firefox, Google and Microsoft all provide instructions.
• Opt out. Use YourAdChoices or YourOnlineChoices to avoid internet-based targeting by certain participating ad servers.
Get more tips at Mozilla’s *Privacy Not Included or visit NortonLifeLock’s website for more details on cookies and third-party analytics.