Market Research 101 will be held Monday (Oct. 23) at noon in room 413 of Evansdale Crossing. This workshop is aimed at helping entrepreneurs navigate the market research process. The session will demonstrate how best to leverage the industry, market, and demographic/ psychographic data supplied through WVU subscription databases. Participants will leave the session with concrete market research skills that can be immediately applied to their innovation or business idea (and ultimately result in a more informed and powerful business pitch). RSVP is encouraged by emailing jessica.vanderhoff@mail.wvu.edu.